Crisis and tragedy will happen. It is our job as social media managers to know when and when it’s not appropriate to post social media content.

My social media strategy for Duke University in the Final Four

How to optimize your social media profile to show up in search engine results

Why video needs to be your top priority for your social media marketing in 2022

Cross-posting is when you post the same piece of content to all your social media profiles. See why I advise against it.

Creating content can feel intimidating and overwhelming. You may feel like you don’t have the skills that you need. But luckily there are many free or low-cost tools to make creating social media content easier.

It’s hard to find the time to dedicate to your social media marketing. Here are my tips to find the time and make the most of it

How to not make the biggest mistake I see people make in social media marketing

Ask yourself this question before you make a new social media account

The pandemic has forever changed our lives including our media consumption. Here’s what we can learn from some of these changes.

Why social media metrics matter and what some of the terms actually mean

Don't let the holidays sneak up on your social media strategy. Try these social media ideas this holiday season.

You need a personal account and a business account. It's essential to keep your social media content on brand, plus there are benefits.

What is the difference between a business and creator account? Explore the benefits of each and determine if you should make the switch.

When was the last time you invested in yourself? How I refocused my time and energy during the pandemic on professional development.

See how brands are adapting their social media content during COVID-19

Publishing "normal" marketing content during the COVID-19 pandemic can appear insensitive. Follow these steps to adapt your social media strategy.

A social media audit is vital to building a solid foundation for your social media marketing. Evaluate your profiles and determine how to best optimize them in these five steps

The newest social media platform creating significant buzz – TikTok. With over 1.5 billion downloads as of November 2019 it’s quickly gaining popularity particularly among a 16-24-year-old audience.

Whether you're ready to create social media accounts for your business or you have them already established, I've compiled a list of what all your social platforms should have.